Contribute to Skopei’s growth as an All-round Marketer
As an All-round Marketer, you will work on a data-driven marketing and communications strategy. You know how to position Skopei and its products in a distinctive way and contribute to increasing brand awareness. You are strategically strong, but you also enjoy getting stuck in yourself. You create social media content, develop presentations and brochures, and represent Skopei at trade shows.
It is a varied role with plenty of scope for your own initiative. In addition, there is an ambition to expand the team further in due course, and you could play an important role in that.
What will you do
As an All-round Marketer, you will shape Skopei’s marketing and communications. You will work independently on both the strategic and operational sides.
Specifically, you will be involved in:
Developing and implementing a data-driven marketing strategy, including budget management and KPI-led performance.
Working with sales, product development and external partners to ensure strong brand positioning.
Setting up, running and optimising marketing campaigns such as Google Ads.
Creating content for LinkedIn, newsletters and the website.
Optimising the website with a focus on findability (SEO) and conversion.
Creating and optimising presentations, brochures and other marketing materials.
Representing Skopei at trade shows and events.
Safeguarding the corporate identity.
Your background and experience
As an experienced marketing professional, the role of All-round Marketer gives you plenty of room to grow further and develop yourself.
Completed higher professional education (HBO) degree in marketing, communications, business administration or a similar field.
3–5 years’ experience in marketing and communications or a similar role, preferably within a scale-up or fast-growing organisation.
Excellent command of Dutch and English.
You live in the vicinity of The Hague or Rijswijk.
What you bring
You are not only strategically strong, but also know how to make plans concrete and motivate others to achieve results. You combine these skills with analytical insight, creativity and a hands-on mentality, always working in a results-oriented way.
Experience developing a data-driven marketing strategy.
Creative in devising promotion and positioning strategies.
Knowledge and experience with Adobe Creative Cloud (InDesign, Photoshop, Illustrator etc).
You have a flair for writing and can effortlessly write engaging, error-free copy.
You know your way around SEO and SEA.
You are interested in mobility and smart technology and keep up with the latest trends and developments.
You know how to translate data from sources such as customer insights, GA4 and social media into clear, understandable insights and use these effectively in your marketing approach.
You get
Grow with us
- You will join an ambitious, young and friendly team.
- Work on innovative solutions for customers such as NS, BMW and Alphabet.
- The opportunity to work on your personal development.
Enjoy the extras
We believe in a good balance between work and fun. That is why we provide a pleasant working environment where you feel at home.
Healthy lunch, good coffee, fruit at work and weekly Friday afternoon drinks.
Company laptop and access to our shared mobility options.
Salary based on your knowledge and experience.
25 days' holiday and 8% holiday allowance (full-time).
*Approaches from agencies in response to this vacancy are not appreciated.
