Shape the strategy behind the future of shared usage as Head of Marketing at Skopei

As Head of Marketing at Skopei, you are the strategic force behind our growth. You determine the direction of our marketing activities and ensure that our smart access solutions, such as innovative door locks and bike locks, reach customers worldwide. With a keen eye for market trends, customer needs, and technological developments, you shape our brand strategy and position Skopei as a leading player in the market.

What you will do

As Head of Marketing, you are responsible for developing and implementing the overarching marketing strategy. This means you work independently on both the strategic and operational sides of marketing. Specifically, you will focus on:

• Developing a marketing vision and strategy that aligns with business objectives and market trends.

• Analysing market data and customer insights to identify commercial opportunities.

• Designing and executing campaigns

• Collaborating with sales, product development, and external partners for optimal brand positioning.

• Responsible for budget management and results-driven focus on KPIs.

Your background and experience

As a Product Marketer, you possess the right mix of analytical skills, creativity, and a hands-on mentality.

• Completed higher vocational or university education in marketing, communication, business administration, or a related field.

• At least 5 years of experience in marketing or a similar role, preferably in a scale-up or fast-growing organization.

• Excellent command of both Dutch and English

• You live near The Hague/Rijswijk